San Diego Housing Market Update: What May 2025 Stats Mean for North County & San Diego Homeowners
If you’ve been watching the San Diego housing market closely, you may have noticed a subtle but important shift. The May 2025 data tells a story of change: prices are still climbing, but buyers are slowing down, inventory is rising, and sellers need to be more strategic than ever.
Here’s a breakdown of what’s happening right now—and what it means if you’re considering selling your home in North County San Diego.
Prices Are Up—but Momentum Is Slowing
North County Median Sales Price: $1,170,000 (+3.1%)
San Diego County Overall: $1,035,000 (+4.5%)
Home values are still rising, which is great news for homeowners. However, the rate of appreciation has slowed compared to previous years, and the upward trend isn’t guaranteed to continue at this pace.
In areas like North County, this is especially relevant. Buyers in the $1M+ range are becoming more selective, and homes that are not priced or presented correctly are starting to sit.
Inventory Is Climbing
North County New Listings: 10,677 (+15.0%)
San Diego County New Listings: 23,444 (+15.9%)
After years of inventory shortages, more homes are finally coming to market. This gives buyers more options, and more leverage.
While this is healthy for the market overall, it also means sellers can no longer rely on urgency alone to drive demand. Staging, timing, pricing, and digital marketing now play a much bigger role in attracting serious offers.
Homes Are Taking Longer to Sell
Average Days on Market in North County & San Diego: 29 days (+5 days year-over-year)
This is one of the most telling indicators of change. Even as more homes are selling overall, the increase in days on market suggests that buyers are not rushing in. They’re touring more homes, negotiating harder, and in some cases, waiting on price adjustments before making a move.
For sellers, this shift means it’s critical to launch with a complete strategy from day one. A misstep in pricing or presentation can result in your home sitting for weeks longer than expected.
Sales Volume Is Up—but Barely
Homes Sold in North County: 7,020 (+3.7%)
Homes Sold in San Diego County: 15,354 (+5.6%)
Yes, more homes are selling, but not at the pace you might expect given the jump in inventory. This gap between new listings and closed sales is something to watch. If it widens over the coming months, we may see increased price reductions and even greater competition among sellers.
What This Means for You
The San Diego housing market isn’t crashing—it’s recalibrating.
If you’re a homeowner in North County, now is the time to think strategically. The market still offers opportunity, but success depends on understanding how buyer behavior is changing in real time.
If your home is priced based on early 2024 sales, it may sit.
If it’s staged and marketed thoughtfully, it may still sell quickly.
If you adjust early, you stay ahead. If you wait, you react.
As an active Realtor® with deep knowledge of North County’s micro-markets, I’ve helped clients navigate these transitions before. If you’re thinking about selling, I’d be happy to walk you through what your home is worth today and how to maximize its position in this shifting market.
